By Jussi Parikka
Media historical past is hundreds of thousands, even billions, of years previous. that's the premise of this pioneering and provocative publication, which argues that to appropriately comprehend modern media tradition we needs to set out from fabric realities that precede media themselves—Earth’s background, geological formations, minerals, and effort. And to take action, writes Jussi Parikka, is to confront the profound environmental and social implications of this ubiquitous, yet hardly ever ephemeral, realm of modern day life.
Exploring the source depletion and fabric resourcing required for us to take advantage of our units to dwell networked lives, Parikka grounds his research in Siegfried Zielinski’s extensively mentioned idea of deep time—but takes it again millennia. not just are infrequent earth minerals and lots of different fabrics had to make our electronic media machines paintings, he observes, yet used and out of date media applied sciences go back to the earth as residue of electronic tradition, contributing to growing to be layers of poisonous waste for destiny archaeologists to examine. He indicates that those fabrics has to be thought of along the customarily harmful and exploitative hard work approaches that refine them into the units underlying our likely digital or immaterial practices.
A Geology of Media demonstrates that the surroundings doesn't simply encompass our media cultural world—it runs via it, allows it, and hosts it in an period of unheard of weather swap. whereas having a look backward to Earth’s far-off previous, it additionally seems ahead to a extra expansive media theory—and, implicitly, media activism—to come.
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A Geology of Media (Electronic Mediations) by Jussi Parikka