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Michael Hanke's Airline e-Commerce: Log on. Take off. PDF

By Michael Hanke

From the few tickets that have been bought by means of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line go back and forth has grown to generate this present day greater than part one thousand billion funds in annual profit. This improvement has introduced major alterations to the airline company, shuttle markets, and shoppers. this present day, airways world wide not just use e-commerce for internet online affiliate marketing and promoting but additionally as a platform to supply precise providers and services that experience no counterpart within the actual world.

This publication is an in-depth creation to airline e-commerce. It covers a vast scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web consumer service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce professional and illustrated with various examples of prime airways during this sector, Dr. Hanke presents for complete "behind-the-scenes" info of ways airline e-commerce works. This publication is a vital significant other for college kids and practitioners alike since it permits the reader to obtain a radical starting place of airline e-commerce. moreover, the ebook allows the reader to understand the ramifications of airline e-commerce in yes company parts and to take powerful motion for a profitable e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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