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Read e-book online Analytic Activism: Digital Listening and the New Political PDF

By David Karpf

one of the ways in which electronic media has reworked political activism, the main striking isn't that new media permits disorganized lots to talk, yet that it permits prepared activist teams to pay attention. underneath the waves of e-petitions, "likes," and hashtags lies a sea of information - a newly quantified type of supporter sentiment - and advocacy firms can now make the most of new instruments to degree this knowledge to make judgements and form campaigns. during this booklet, David Karpf discusses the ability and power of this new "analytic activism," exploring the organizational and media logics that make sure how electronic inputs form the alternatives that political campaigners make. He offers the 1st cautious research of ways agencies like Change.org and Upworthy.com impact the categories of political narratives that dominate our fb newsfeeds and Twitter timelines, and the way MoveOn.org and its "netroots" friends use analytics to hear extra successfully to their contributors and supporters. besides, he identifies the limits that outline the scope of this new sort of geared up citizen engagement. but in addition elevating a be aware of warning, Karpf identifies the risks and boundaries in placing an excessive amount of religion in those new different types of prepared listening.

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Analytic Activism: Digital Listening and the New Political Strategy (Oxford Studies in Digital Politics) by David Karpf


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