A new patient marketing system really comes down to identifying and qualifying the right leads through your dental website. When trying to gain new dental patients, one of the best things that a dental clinic can invest in is the use of online marketing and social media. The basis of a dentist marketing system comes down to list building and then conversion. In this case the dental website acts as a destination and glue for all other online marketing strategies.
With good messaging and client communication, your site can begin to attract other potential patients for your practice. Frequently, directing potential clients to your website, and to sign up for your email list is the first step in converting them to patients at your practice. In addition to providing good content on your site, you can attract visitors by providing social media content that later drives users to your main site. By creating a calendar of relevant posts, you can put together ongoing social media messages that attract new prospects and convert them to list members. Then, follow up is key until they schedule a visit to come in to your office.
When looking at attracting new clients through search, about 75 percent of internet search users never get past the initial page of search results. This means that you are most effective when your dental website appears early in the search results. Typically you can employ dental SEO methods to move your website up in the rankings to attract new dental patients. Alternately you can use PPC, or pay per click ads, to provide a front page presence in the search engines. Again, this traffic should be guided to sign up for your email messaging in order to influence a patient visit or referral.
Getting your dentist marketing site optimized for search engine results relies on a couple of different strategies. First, you want to insure that you have relevant content and information well positioned throughout your site. The visitors need to easily find the key information that they are searching for. Having relevant content for various search queries is key to generating additional traffic from search engine users.
By introducing communications early as part of your dentist marketing process, and developing an online relationship with them, you can begin to increase your reviews and comments on various third party sites. These reviews can support all of your online sites and placements to influence new patient visits and to provide some social proof as to your expertise and services.