SEO, or search engine optimization, is a complex and ever-changing facet of the world of marketing. While it may seem like a lot of effort, using search engines to their fullest potential can be a great resource for dental marketing in particular.
Investing in dental web marketing that provides an accurate reflection of your clinic and services is one of the best ways to put new bodies in chairs. 41% of business to consumer companies have acquired customers through Facebook, and 64% of Americans use online searches to find local businesses.
What SEO does is make your site friendlier to search engine “crawlers” that index sites to provide users with the best results to their queries. On a web design level, this can be done by refining a clear and descriptive URL structure, making your website easier to navigate, and upgrading to a responsive site design that allows viewers to access your content on any device.
If your dental website isn’t drawing in new new dental patients you want it do, maybe it’s time to consult a professional web designer. The best dental website design will give potential patients a clear idea of your clinic’s brand no matter what device or application they use to search the web.
You can also increase your search engine availability and dental marketing potential by increasing your social media presence. While Google is not currently using social signals from Twitter and Facebook as part of their ranking system, social media creates an audience to generate more mentions and links, which will ultimately increasing your brand’s relevance and credibility in search engine results.
Keyword research is also an important factor in SEO optimization. Before you can create an article or blog post, you need to figure out what people are looking for. Use keywords for their relevance, not just for their popularity. Using disingenuous keywords can result in penalization from search engine providers.
Having quality content is key. You want to have a blog post that people share with friends, and the best answer for that question someone searched. Videos and infographics are also easily shareable and engaging content that increase SEO value for websites. It doesn’t hurt to be creative!
If SEO still seems too complicated, don’t worry. There are plenty of SEO firms out there ready to help you maximize the dental marketing potential of your website. Give them a call to see how you can use search engines to grow your dental business online.
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